LOORTY · Brand Health

Privacy Policy

Last updated: 19 July 2026

Loorty (“we”, “us”, “our”) is an AI brand-visibility monitoring tool operated by 5Medias d.o.o., Miklošičeva ulica 1, 3000 Celje, Slovenia. This policy explains what information we collect and how we handle it, including data accessed through Google APIs when you choose to connect your Google account.

Information we collect

How we use Google user data

When you connect your Google account, we request read-only access to the following scopes:

We use this data solely to display your own website’s performance inside Loorty and to combine it with our AI-visibility metrics in your dashboard. We never use it for advertising and we never use it to train machine-learning or AI models.

Limited Use disclosure.

Loorty’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Storage and security

OAuth access and refresh tokens are stored encrypted at rest. Google data is fetched on demand and cached only briefly to keep your dashboard fast. We do not sell your data.

Data sharing

We do not sell your personal or Google user data. We share it only with the sub-processors strictly necessary to run the service (for example, our cloud hosting provider), and never with advertisers or data brokers.

Retention and deletion

You can disconnect Google at any time from Integrations → Disconnect, which revokes our access and deletes the stored tokens. You may request deletion of your account and associated data at any time by contacting us; we will remove it promptly.

Your rights

Depending on your location, you may have the right to access, correct, export or delete your personal data. To exercise these rights, contact us at the address below.

Changes to this policy

We may update this policy from time to time. Material changes will be reflected by the “last updated” date above.